Securing the most popular broadcasts in the world
A European broadcaster produces premium quality content that is widely licensed around the world.
Due to its high quality, this content is a prime target of illegal redistribution. To protect its value, the broadcaster needs a robust anti-piracy protection solution for thousands of non-live assets. The customer also aims to establish itself as industry advocates for anti-piracy efforts, wanting to be recognised as thought leaders by implementing and proving the success of strong anti-piracy measures.
Problem
- Content is widely distributed and easily accessible in certain locations
- Thousands of non-live assets to protect
- Content needs to be kept geographically exclusive for commercial agreements with broadcasters overseas
The broadcaster needed to protect key titles that included popular scripted content.
As well as being available live on television and on-demand, some content is also licensed exclusively to its partner distribution networks and platforms elsewhere in the world. Maintaining the geographical exclusivity of their content for their licensees was key to enabling continued monetisation.
The customer began initial discussions with FMTS about how to protect their high-quality scripted and unscripted content.
Solution
- Automated search and capture technologies
- Global content monitoring and enforcement
- Expedited escalation to the infrastructure providers
FMTS began a comprehensive investigation involving analysis of the scale and scope of piracy of the assets.
Once the initial investigative work was complete, the customer employed FMTS's global monitoring platform to protect thousands of non-live assets. This service uses proprietary datasets and highly efficient, automated processes to scan for infringing content, at huge scale.
Enforcement methods employed included cease-and-desist notices, DMCA strikes and escalation notices to ISPs. This combination of enforcement methods is very successful at successfully taking pirate operators offline. When notices aren't successful, FMTS collects evidence of non-compliance to be used in future legal challenges to maximise enforcement efficiency and effectiveness.
Results
- FMTS found over 1.7 million instances of infringing content from 2018 to 2023, with 84% of these now unavailable thanks to expert enforcement
- Client was delighted with the quality of the service - almost doubling the number of titles protected by FMTS from 2020 to 2024
- Customer became anti-piracy advocates
The partnership between the customer and FMTS has proved so successful that they have increased the number of non-live protected assets.
FMTS now protects a broad range of their catalogue. As well as implementing effective measures to protect its revenues, the client has become a leader in anti-piracy, raising awareness and collaborating with its peers to combat piracy globally.
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For fast, effective, highly scalable anti-piracy solutions, follow the biggest names in sports, media & entertainment: Trust FMTS.